This research was conducted for my Survey and Research Methods in Public Relations course on behalf of our client, Lee County Humane Society. The goal of our research was to increase student involvement with the organization. We conducted a focus group and the results were presented to the client. Our group examined the client's existing presence on social media and then developed steps to improve their overall effectiveness. Applying our research, we advised the client to make adjustments to the content of their posts and the frequency in which they were posted.