This campaign was designed as part of my Public Relations Campaigns course. My group members and I were asked to develop a campaign that solves for, brings awareness to or changes perception of a social or environmental issue that we felt aligned with our organization's corporate social responsibility. For our campaign, my group chose to represent IKEA and focused our campaign on fighting homelessness in the Atlanta area. We were required to create clear goals, objectives, and a strategy and execution plan with tactics and a way to measure success.
To view a PDF version of the full report, please click here or on the campaign logo.